Include 2019

ABOUT

Include is a biennial international conference that focuses on issues central to inclusive and people- centered design. Include will be hosted for the first time in America, by College for Creative Studies and Design Core Detroit and is produced by the Helen Hamlyn Centre for Design at the Royal College of Art. The 2019 edition will focus on Detroit’s strategy as a UNESCO City of Design to use inclusive design to drive inclusive growth in the city.

OUR ROLE

Special D events came to us looking for branding for the Include event at College for Creative Studies, operated by Design core, we were task with creating the event logo, invitation, STD and the look and feel of the design. The  filled in “D” and zeros represent the theme of inclusivity, a main theme of the conference, with the color, we wanted something that could fit both in the College For Creative Studies, and Design Core brand,  so will chose a gradient of Yellow and Red. We also created all Social Media, and online promotion of Include 2019.

Results 

• helped drive 100% of the projected ticket sales before the conference.
• 100+ shares on social media
• reach of 10,000